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Promoting brands and products through multiple channels, while ensuring connectivity of all brand experience throughout the customer journey, can lead to many ineffective marketing costs. Dr.Dinh Le Dat, PURPOSE.ANT CTO, and Ms.Nguyen Thanh Giang, PURPOSE.ANT CEO, share a practical yet highly effective solution for marketers to maintain engaged customers through multiple channels while still optimize marketing costs. Watch here!

[https://www.youtube.com/watch?v=3yto0zJf-30](link)

Source: VietSuccess

Customer Data Platform (CDP) – The Ultimate Omnichannel Marketing Weapon