Keep the mission of being the challenger brand - be innovative always in the eyes of young consumers, The Coffee House have to find a way to keep engaging and even surprising the beloved customers. With the new menu & CPG “The Difference” collection, The Coffee House will challenge the category for what it has been saying: employing data for marketing performance with The Coffee House customer segmentation.

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Challenge the status quo

The Coffee House - Make Data Work Harder

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Make Data Work Harder

Creative & Content

Communications

Media

Data

Performance Marketing

Social Media

Campaign Ideation

Content Production

Consultancy

Impressive numbers delivered consistently across funnel: 23% increase in sales, 15.6 points in brand lift, top 1 SOV brand on social, 2 millions of potential customer reach. The Coffee House remains the challenger brand in the category that keeps on innovating the customer experience. This time, The Coffee House set on a new bar: Data-driven marketing and Growth in marketing.

The funnel became bigger and deeper

#D88509

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The campaign rolled out revolving around the concept of personalization: From all kinds of content to every single product offering - empowered by segments validated by 1st party data, the large pool of 3rd party data and creativity. 43 creative assets were produced that corelates with the matrix of 20 The Coffee House customers segments and the funnel - all the way from awareness to performance.

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Deep dive into segments

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With a brilliant insight, Purpose was able to combine the power of data and creativity to build an innovative campaign that personalised content to deliver customised messaging that connected with consumers at an individual level that directly grew sales, SOV, and brand lift signifying The Coffee House as a leading & most beloved coffee brand in Vietnam.

**Phú Võ – Co-Founder, Vice Predisent of The Coffee House**

Make Data Work Harder

Challenge the status quo

Deep dive into segments

The funnel became bigger and deeper

Can’t get enough?Here are some related works for you!

Can’t get enough?
Here are some related works for you!